FAQ

The questions people ask before they commit.

Useful if you are weighing up Wix, templates, cheap builds, redesigns, maintenance or whether a sharper site is worth doing properly.

Short answer

If the current site makes the business feel smaller than it is, the work is probably worth discussing.

Objections

Clarity before the call.

Why not use Wix?

Wix can be fine for getting something online quickly. The problem is that it does not decide your positioning, hierarchy, copy, content direction or enquiry flow for you. If the website needs to make the business feel more premium and easier to trust, the thinking matters as much as the tool.

Why not use a cheap agency?

A cheap build can be useful if the stakes are low. It becomes expensive when the mobile version is weak, the copy says nothing, the design feels generic and nobody owns what happens after launch. The cost is often paid in lost trust and repeated fixes.

Why not just use a template?

Templates solve layout speed, not business clarity. They rarely know what should be said first, what proof matters, which images carry the brand, or how the enquiry path should feel. A custom design lets those choices fit the business.

Why does good design cost more?

Good design includes decisions that are easy to miss: structure, message, image selection, mobile behaviour, content hierarchy, performance, accessibility and future support. You are paying for fewer weak links, not just nicer visuals.

Can I update the website myself?

Yes, where that makes sense. The current setup includes editable content through the CMS, and Spook can structure pages so common text and content changes are manageable without touching the layout code.

Do you offer hosting and maintenance?

Yes. Bronze, Silver and Gold plans cover different levels of hosting, maintenance, updates and support. That means the same studio that understands the site can help keep it secure, current and useful.

Can you redesign an existing website?

Yes. Some projects need a clean rebuild, but others can be improved through better structure, copy, art direction, content and mobile refinement. The first step is working out whether the current setup is worth building on.

Do you work with small businesses?

Yes. The best fit is not about size, it is about intent. If the business cares about how it is perceived and needs the site to support real enquiries, Spook can usually help.

How long does a project take?

A focused landing page or smaller site can move quickly. A fuller brand, website and content project usually needs more time for direction, copy, design, build and revisions. Timeline depends on scope, content readiness and how quickly decisions can be made.

What happens after launch?

The site can move onto a support plan for hosting, maintenance, content changes, technical help, landing pages and campaign updates. Launch should be the start of the site being useful, not the end of attention.

Still unsure?

Questions are a useful brief.

Send what you are unsure about and the current website if there is one.

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